Cardboard Couture

Lulamae's amazing temporary shop in Melbourne Central

"The entire fit out of the store is constructed from 100% post-consumer waste recycled cardboard, which despite how humble it may sound, has been transformed into a boutique fit out fit for a king.

The pre-cut panels turned up flat packed, folded and were slotted into place on the spot for the stay.
Drawn-on classical columns provide an elegant neoclassical streetscape to the exterior design of the casual commercial space.

Cardboard tubes held in place by beautifully cut brackets provide the much-needed rails for showcasing the Lulamae clothing range on their hangers, whilst a cardboard cabinet with doodled detailing displays folded items.

When Lulamae’s time comes to ‘pop-down’, the streetscape will be folded up neatly, packed away to provide a regal re-incarnation elsewhere."

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